I didn’t even need to sift it. Super good quality and delicious on its own.
Houjicha 30g
Why this houjicha?
If tea and coffee had a baby — this would be it.
Roasty, toasty, and deeply comforting, with chocolatey, caramel-like notes that feel closer to a cozy coffee moment than a traditional green tea. Smooth, slightly sweet, and naturally low in caffeine — endlessly easy to drink any time of day.
Sun grown, single origin, from a family farm in Wazuka, Japan with over 350 years of history.
Perfect as a latte, hot or iced.
Regular price
$34.00
Sale price
$34.00
Regular price
Unit price
Free shipping on orders over $100
Your ritual should feel perfect. If it doesn't, we'll make it right.
Earthy comfort in a Cup
Tasting Notes: Roasted nuts • Soft smoke • Earthy sweetness
Smooth, toasty, and naturally low in caffeine, this Wazuka-grown houjicha is green tea reimagined. Roasted for a warm, nutty flavor with hints of caramel and cedar, it's the perfect cup for slow evenings, quiet mornings, or mindful moments in between. Great for lattes and baked goods.
Organic Green Tea
Store in a cool dry place. Best consumed within 1-2 months of opening.
Orders are fulfilled in 1-3 business days, and depending on your location, delivery is around 7 business days.
We order our matcha in small shipments and as soon as it arrives in Vancouver, it is stored in the refrigerator for optimal freshness.
Houjicha 30g
Regular price
$34.00
Sale price
$34.00
Regular price
Unit price
Wazuka, Japan
Nestled in the verdant hills of Wazuka is a family-owned farm with a rich history spanning over 350 years. The Nakai family has been cultivating tea in harmony with nature, earning them the distinction of being the first tea farm in Japan to receive organic certification under both the Japanese Agricultural Standard (JAS) and equivalent USDA and EU organic standards.
We instantly felt connected to the founder's story, and knew we needed to make the trip to visit in person. After finding high traces of pesticides in his blood, Michio Nakai made drastic changes to change his conventional farm to an organic one- no matter the cost. After suffering 70% in loss, he never gave up, and is now one of the founding members of JONA, the first organic certifier in Japan.
Nakai Farm's Okumidori Cultivar is now available!
houjicha latte recipe
Houjicha powder's roasted flavour is the perfect companion for milk and sweets. Prepare it just as you would a serving of matcha:
1. Set your kettle to 80°C/175°
2. Sift ~1tsp of houjicha into a Chawan
3. Pour about 2 oz of water into the bowl (enough to cover the powder)
4. Whisk the houjicha until all clumps are gone
5. Pour over 1 cup of iced or hot milk
5. Add a splash of sweetener if desired
FAQ
when will I get my order?
Orders are fulfilled in 1-3 business days. Depending on your location, shipping times vary, but orders should arrive within 5 business days after shipment.
how should I store my matcha?
We recommend storing opened matcha in a cool dark place (like a pantry) away from heat, light, and humidity.
The next best storage option would be in the fridge, but with caution.
Here’s what to keep in mind:
- Matcha absorbs moisture and odours easily, so keep it sealed.
where do you ship?
We ship to the US & Canada, hoping to expand one day!
do you offer returns?
Due to the nature of our edible products, we do not accept returns on matcha. However, if you experience any issues with your order, please reach out—we’re happy to help!
If your product is damaged upon arrival, please send us an email with pictures.
Why is good matcha so expensive?
Ceremonial organic matcha is expensive because it's made from the highest-quality, shade-grown young tea leaves, and stone-ground into a fine powder. The process is labor-intensive, production is limited, and organic farming adds extra care and cost—resulting in a vibrant, smooth matcha prized for its flavor, freshness, and purity.
Traditional granite stone mills grind matcha very slowly to prevent heat buildup, which can damage flavour and nutrients.
Each mill produces only about 30–40 grams per hour, just one tin!
From the Community
Customer Reviews
Overall rating: 5.0 / 5 from 14 reviews.
Loved this new tea! I steamed up a little soy milk with a dab of honey, and yum - it has the most delightful earthy flavour. And it gives me a pick me up with out the caffeine crash. Def recommend.
I was curious to try out houjicha as an alternative to regular matcha. Due to some digestion issues, I've been trying to hold back on the amount of caffeine I have in a day. I saw the ad for this product, and that it contained a much lower amount of caffeine per cup than regular matcha, green teas, and matcha, and I decided to give it a try. I'm glad I took the leap and am enjoying making lattes with this in the morning.
Love it! Flavour is great and will definitely order again!
I love this tea so much more than I expected. Now serving up what I call my muddy matcha latte for the sweetest start to each and every day!
I’m really enjoying my houjicha! Particularly in the summer over ice with a splash of milk. A daily ritual I look forward to 🤎
amazing!!
Love this matcha. It's much more earthy and light than other matcha powders - it makes the perfect Hojicha latte if you want a little afternoon pick me up. Will be buying again!
Haven't tried my new green matcha yet (i try to save opening till very last moment, to maximize freshness) But i DID open my houjicha powder and HOLY MOLY is it good!! ☕ Very roasty toasty cozy & so pleasant. Malty toasted rich deep goodness. I adore it! It's also smoooooth --I'd previously only had loose leaf hojicha (vs powder), so the matcha-style concentrated powder knocked my socks off and is tasty as heck. I add a splash of milk + sugar (don't shoot me--i just love it that way) Yummmmm Will definitely order the houjicha again
Store owner replied: Thank you for sharing Kathleen! So happy you love it as much as we do :D
By far the tastiest hojicha I’ve ever had !!! Literally tastes so chocolatey and creamy it was so delicious and toasted to perfection ! Definitely my new fave
the flavor and aroma of this was very mellow and reminded me of caramel. I love it, especially on a cold night. I would highly recommend this to everyone!!
Whisked up the Houjicha and added some steamed oat milk and a smidge of maple syrup and it’s delectable. Nice for fall evenings :)
We LOVE the hojicha. Less caffeine than the matcha and a warm, toasty woodsy flavor.
Super smooth and delicious!!!
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